About Us

We specialize in recruitment, staffing and consulting services

Our head office is located in Lidköping, Sweden.
We hire out and staff municipalities throughout Sweden with social workers in all specialist areas.

We have 15 years of experience in the social work field.

We know that competent staff are crucial, and thanks to our extensive experience, we can make good choices.

If you hire us for your social worker needs or want to work with us, you can be sure that we will do everything we can to ensure that both parties are 100% satisfied.

Anna Johansson

Goran Zmejkoski

Staff & Partners

Goran Zmejkoski

Chief Executive Officer – CEO

Goran Zmejkoski is our Administrative Manager, responsible for coordinating and streamlining our internal processes. With his focus on structure and agility, he supports the team and ensures that everything works optimally. He brings clarity, stability and momentum, which strengthens our daily work.

Anna Johansson

Head of Human Resources

Anna is responsible for the company's human resources strategies and works closely with management to create a pleasant and stimulating work environment. With commitment and responsiveness, she leads the work with recruitment, skills development and work environment issues.

Dr. Goran Bogatinov

Specialist in Internal Medicine

Dr. Goran Bogatinov brings over 15 years of experience in general and internal medicine, combining deep clinical expertise with a patient-centered approach. After earning his medical degree from the Faculty of Medicine in Skopje, he built a versatile career across public hospitals and private practices in North Macedonia, including the General Hospital in Veles and the specialist clinic “Dr. Kocikj.” He is currently the owner of a private internal medicine practice.

Known for his strong communication and leadership skills, Dr. Bogatinov has also worked as a medical science educator and has been actively involved with the Red Cross. Dr. Goran Bogatinov supports G&A Advice Consulting AB's collaboration with the Swedish Heart & Lung Foundation.

Ana Michovska

Senior Marketing Strategist | G&A Advice Consulting

With 17 years of international experience, Ana Michovska leads the marketing and communications efforts at G&A Advice Consulting. Known for her strategic thinking and people-centered approach, she ensures that the company's values—trust, quality, and care—are reflected in every message. Her work bridges people, purpose, and society, positioning G&A Advice Consulting as a trusted partner in staffing throughout Sweden.